Dr. Janna M. Parker
  • Home
  • Teaching
    • Industry Resources
    • Sample Course Design
  • About Me
    • Publications
    • In the News
  • Digital Marketing Today by Janna
  • Contact

How to Use a Website Builder to Teach Internet Marketing

3/24/2017

38 Comments

 
Teaching digital marketing requires "hands on" learning in order to  have an effective learning experience for students. Keyword embeddedness, title tags, and SEO are terms that students will likely forget once they have finished the exam if the class is based on standard lectures and exams. Using a website builder and creating an assignment in which the students have to apply the concepts that they have learned is a great way to reinforce learning. Each semester, my students create a personal website using a website builder. At the end of the semester, I frequently assign a reflection paper in which students also give me feedback on their likes and dislikes of the course. A reoccurring theme that I find is that creating a website made the concepts "click' in the mind of the students. Here are some of my tips for using website builders in the classroom.

1. Create your own website to use for demonstration purposes

By creating my own website, I show the students that I have credibility in that I can also do what I am teaching them. I will open my own website builder and show them how to navigate the builder. I tell my students that personally, I prefer Weebly, but they may choose any of the available website builders. Most will choose Weebly because I also tell them that if they need assistance with the builder, I will help them with Weebly but if they choose another website builder, they are on their own. 

As we go through the course, I will open my Weebly account and show them how to use SEO, create products, etc. The website assignment is a project that covers over half the course. I try to lead as many topics as possible back to their personal websites.
Picture
Picture
Picture
Picture

2.    Have each student create a website

The first week of class, each student signs an agreement for the elective stating that they understand that creating a website and maintaining social media accounts are requirements of the class. Most students create personal branding websites to use for a job search; however, I have had students create a business website or specialized website for the assignment. They all have to include specific components that are personalized for each student. If a graduating senior is interested in becoming an entrepreneur, your class could be where the business is launched and the assignment can be altered for the student's needs.

3. Combine Strategic, Creative, and Technical concepts all in one assignment

Teaching concepts in a silo makes it difficult for students to integrate those concepts. By creating one assignment that integrates all three, students have the opportunity to see how all three are important and work together. My website assignment at least touches on all three by having students do the following:

1)  Start with strategic by setting at least one goal for the website.

2) Work on the creative by creating a Style Guide for graphical identity       standards. 

3) Determine which content will help best achieve the website goal.

4) Develop the navigational structure for the content

5) Create the content

6) Use the SEO features in the website builder to include meta keywords, title tags, alt tags for images, site/page descriptions, etc.

7) Connect to Google Analytics
​
8) For those who are interested, connect to Google Adsense

4. Emphasize the Customer Experience

Usability testing is crucial for website design. I have each student perform peer evaluations of the websites of two other students in the class. I do provide guidance by giving the students a form to fill out which has plenty of room for comments. Emphasis is placed on constructive comments. Students look for errors, ensure that all links work, and provide feedback on both creative and usability issues. This is done before the final website is due and students have time to implement the suggestions given by their peers.

5. Website builders have great tutorials.

I provide links to articles and videos to help areas within Weebly. One benefit to me is that I don't have to keep showing students the technical aspects of building their website.
I am happy to share assignments and rubrics with educators. If you would like to see any of my teaching materials, please submit a contact form with a valid university email. 
38 Comments
web marketing services link
6/24/2017 03:51:08 pm

I wish more writers of this sort of substance would take the time you did to explore and compose so well. I am exceptionally awed with your vision and knowledge.

Reply
SEO White Plains, NY link
7/8/2017 01:38:08 am

Excellent effort to make this blog more wonderful and attractive.

Reply
Janna Parker
9/16/2017 10:48:41 am

Thank you. I use this as a teaching tool for my students so I try to follow industry best practices for the blog.

Reply
After my school hyderabad link
9/14/2017 06:39:39 am


I would like to thank you for the efforts you have made in writing this article. I am hoping the same best work from you in the future as well..

Reply
Janna Parker
9/16/2017 10:47:36 am

Thank you. I appreciate the feedback.

Reply
Threepipe link
9/17/2017 07:37:44 am

A strong marketing strategy is not a choice, but it has become a necessity for every business be it a startup, medium-sized company or large organization. Every business is struggling to keep up with promptly evolving customer behavior. A personalized marketing strategy can help a business to know what customers wish for.

Reply
Seo Company Boulder link
9/27/2017 12:00:54 pm

For being known world widely or being a global service provider, entrepreneurs are now relying on the best SEO company for web-promotion of their business website. After a successful completion of the optimization process, they get the desired first page rankings in all major search engines and more sales. As the clients reach them automatically searching their product or services.

Reply
Jarhead SEO link
10/2/2017 01:51:17 pm

There is no better way to market your business than online. It is therefore important to look into search engine optimization to promote your business. Most businesses have adopted this means of marketing and it has created an environment where there are many SEO agencies available.

Reply
cannabis marketing link
10/5/2017 01:46:30 pm

I would like to thank you for the efforts you have made in writing this article.

Reply
Marketing Consultancy link
10/11/2017 06:36:15 am

Please continue this great work and I look forward to more of your awesome blog posts.

Reply
b2b lead generation link
10/11/2017 12:52:58 pm

It gives in depth information. Thanks for this valuable information for all,..

Reply
Instagram uploader link
10/17/2017 06:12:10 am

Such a very useful article. Very interesting to read this article.I would like to thank you for the efforts you had made for writing this awesome article

Reply
instagram online viewer link
10/17/2017 07:29:58 am

amazing format and exceptional short article.numerous many thanks this can be excellent details

Reply
instagram online link
10/17/2017 07:44:27 am

Excellent information on your blog, thank you for taking the time to share with us. Amazing insight you have on this, it's nice to find a website that details so much information about different artists.

Reply
yttomp3 link
10/17/2017 07:51:31 am

Pretty good post. I just stumbled upon your blog and wanted to say that I have really enjoyed reading your blog posts. Any way I'll be subscribing to your feed and I hope you post again soon. Big thanks for the useful info.

Reply
Mateusz link
11/22/2017 11:12:21 am

Internet advertising agencies have one of the oldest services in the form of email marketing. One of the most important reasons due to which email marketing is still popular is that it is a completely non intrusive form of internet advertising.

Reply
Charged Search Media link
12/2/2017 01:42:33 am


Thanks for this great post, i find it very interesting and very well thought out and put together. I look forward to reading your work in the future.

Reply
Training Room Rental Singapore link
12/14/2017 07:40:05 am

I am hoping the same best effort from you in the future as well. In fact your creative writing skills has inspired me.

Reply
link building services link
3/5/2018 11:37:46 am

Search engine optimization services are one thing that is a must for online businesses. SEO involves certain tactics which improve the search engine visibility of your website, thus making it more accessible to the people. The art and science of search engine optimization involves certain definitive methods through which the organic rank of a website improves and volumes of web traffic can be generated.

Reply
Web Development Cyprus link
3/27/2018 03:15:39 pm

Digital Marketing - driving visitors and potential customers to your website. This article explains how to find and choose the best digital marketing agency.

Reply
seo baba link
5/14/2018 03:59:01 am

Thanks a lot for sharing us about this update. Hope you will not get tired on making posts as informative as this.

Reply
how to read a book link
5/22/2018 06:19:44 pm

Im no expert, but I believe you just made an excellent point. You certainly fully understand what youre speaking about, and I can truly get behind that.

Reply
reputation management link
5/23/2018 01:17:51 pm

Claiming your Google Place Page listing is imperative no matter whether you run an online or offline business. Google Places, formerly known as Google Maps, is a fantastic way of maintaining a presence online particularly if you're a bricks and mortar business without a website. It can provide potential customers, who are more than likely looking for a local service, with valuable and specific information about your exact location, opening hours, photographs, videos, your services and customer reviews. Here are 10 tips for optimising a Google Place Page listing.

Reply
jobs for seniors link
6/25/2018 01:51:19 am

I gotta favorite this website it seems very helpful .

Reply
Paper Bag Day link
8/20/2018 04:10:37 am

Personally I think overjoyed I discovered the blogs.

Reply
internet marketing link
1/11/2019 02:07:44 am

Thanks for sharing this useful info..

Reply
Business Loan link
3/18/2019 01:41:19 pm

Search engine optimization services are one thing that is a must for online businesses. SEO involves certain tactics which improve the search engine visibility of your website, thus making it more accessible to the people. The art and science of search engine optimization involves certain definitive methods through which the organic rank of a website improves and volumes of web traffic can be generated.

Reply
Business Loan link
3/18/2019 01:42:20 pm

I wish more writers of this sort of substance would take the time you did to explore and compose so well. I am exceptionally awed with your vision and knowledge.

Reply
PR Application Singapore link
3/18/2019 01:43:10 pm

Thanks a lot for sharing us about this update. Hope you will not get tired on making posts as informative as this.

Reply
best marketing software link
4/3/2022 11:19:45 am

Year over year, email marketing continues to gain popularity with business owners. The simplicity and great value afforded by the set of email marketing software applications in the market today make it an easy tool to use that is simple to deploy. In addition, email marketing, when done correctly, can yield substantial benefits.

Reply
business loans link
7/21/2022 08:30:58 am

Hey what a brilliant post I have come across and believe me I have been searching out for this similar kind of post for past a week and hardly came across this. Thank you very much and will look for more postings from you.<br>

<a href="https://ollotechasia.com/">ollo tech asia</a><br>
<a href="https://ollotechasia.com/sme-working-capital-loan/">sme working capital loan</a><br>
<a href="https://ollotechasia.com/pr-application-singapore/">PR application Singapore</a><br>
<a href="https://bigfatpharma.com/">where to buy modafinil</a><br>
<a href="https://ollotechasia.com/business-loans-singapore/">business loans</a>

Reply
ANGLE link
11/10/2022 01:44:34 am

Here we are providing one to one classes were teachers focusing on one student at a time, the classes are taken in a interactive manner
We offer classes for all subjects according to the students require.
The student can choose the subject they want and also can attend the class at your convenient time and day.https://anglebelearn.com/

Reply
ANGLE link
11/10/2022 01:45:40 am

Angle is the most trusted learning platform for 1st to 12th-grade students in Dubai. Our vision is to impart knowledge to every student who finds it difficult to cope up with the crowded classroom learning. With the help of the latest technologies in learning. We provide better understanding and more attention to students.https://anglebelearn.com/online-home-tuition-uae-dubai

Reply
ANGLE link
11/10/2022 01:46:37 am

Angle’s online education with expert teachers provides you with an extremely amazing studying experience. Even if the students are weak in any academic subjects, we have pro teachers to make their difficulties easy. Our teachers make the environment so friendly and comfortable that the students can feel free to ask their doubt and clarify it with confidence. Here we assure the students 100% individual attention from the teachers, which they fail to get during their regular school time.

Reply
ANGLE link
11/10/2022 01:47:21 am

Angle is the most trusted learning platform for 1st to 12th-grade students in Kuwait. Our vision is to impart knowledge to every student who finds it difficult to cope up with the crowded classroom learning. With the help of the latest technologies in learning. We provide better understanding and more attention to students.

Reply
ANGLE link
11/10/2022 01:48:23 am

Angle is the best platforms which assure you 100% effective online one-to-one classes in Bahrain. We train a student from the start till the end of the final exams through different styles of teaching. In Angle’s online one-to-one classes, we are using virtual whiteboards. So the students can have their class which exactly feels like their real classrooms. With the support of a virtual board, students can understand various concepts in an easy manner.

Reply
ANGLE link
11/10/2022 01:49:05 am

When you choose Angle as your online teaching partner in Oman, you will receive satisfying responses because the firm has a list of eligible online educators that can provide appropriate directions to children. So get in touch with expert tutors who will never compromise the quality of education; Quality is the most important factor to consider in learning which we never compromise.

Reply
डिस्टेंस लर्निंग से ग्रेजुएशन कैसे करें link
12/17/2022 10:37:46 am

I am hoping the same best effort from you in the future as well. In fact your creative writing skills has inspired me.

Reply



Leave a Reply.

    Archives

    February 2019
    February 2018
    April 2017
    March 2017
    February 2017
    January 2017

    Categories

    All
    Education
    Email Marketing

    RSS Feed

Thank you for visiting my website. Please contact me if I can be of any assistance or if you have any suggestions for improving my website.
  • Home
  • Teaching
    • Industry Resources
    • Sample Course Design
  • About Me
    • Publications
    • In the News
  • Digital Marketing Today by Janna
  • Contact