My name is Janna and welcome to my website.
Hiking in Zion National Park
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I'm an Associate Professor of Marketing at James Madison University. I created this website to share teaching resources for digital marketing. I also included a list of my publications, which focus mostly on social media and retailing.
My blog posts cover topics in digital marketing. I appreciate your comments. Please share any tips you have for teaching in this dynamic discipline. I'm excited to announce that my textbook, Social Media Marketing: A Strategic Approach, 3rd edition by Zahay, Roberts, Parker, Barker, and Barker, was published on January 1, 2022. |
Experiential Learning
As educators preparing students for industry jobs, many of us have realized the importance of experiential learning for our students. Class projects, competitions, and certifications provide students with learning opportunities that add value beyond what they can get from exams. This list includes some of the resources available to marketing educators. If you would like to see examples of how I use experiential learning in my classroom, go to Teaching.
If you have used a resource not listed on this page that has been beneficial to students' learning experience, please contact me. I am always looking for new teaching tools and want to share the resource with others. The resources listed below are only resources that I have found.
I do not have a partnership with any of these organizations and receive no financial benefit from recommending them. Please note that company policies and pricing structures change, and I am in no way connected to these organizations other than as a user.
If you have used a resource not listed on this page that has been beneficial to students' learning experience, please contact me. I am always looking for new teaching tools and want to share the resource with others. The resources listed below are only resources that I have found.
I do not have a partnership with any of these organizations and receive no financial benefit from recommending them. Please note that company policies and pricing structures change, and I am in no way connected to these organizations other than as a user.