My name is Janna and welcome to my website.
Hiking in Zion National Park
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I'm an Associate Professor of Marketing at James Madison University. I created this website so that I could share teaching resources for teaching digital marketing. I also included a list of my publications which are focused mostly on social media and retailing.
My blog posts cover topics related to teaching digital marketing. I appreciate your comments and please share any tips you have for teaching in this dynamic discipline. I'm excited to announce that my textbook, Social Media Marketing: A Strategic Approach, 3rd edition by Zahay, Roberts, Parker, Barker, and Barker was published on January 1, 2022. |
Experiential Learning
As educators who need to prepare students for jobs in industry, many of us have realized the importance of experiential learning for our students. Class projects, competitions, and certifications provide students with learning opportunities that add value beyond that which they can get from exams. This list contains some of the resources that are out there for marketing educators. If you would like to see examples of how I use experiential learning in my classroom, go to Teaching.
If you have used a resource not listed on this page that has been beneficial to the learning experience for students, please contact me. I am always looking for new teaching tools and want to share the resource with others. The resources listed below are only resources that I have found.
I do not have a partnership with any of these organizations and receive no financial benefit from recommending them. Please note that company policies and pricing structures change and I am in no way connected to these organizations other than as a user.
If you have used a resource not listed on this page that has been beneficial to the learning experience for students, please contact me. I am always looking for new teaching tools and want to share the resource with others. The resources listed below are only resources that I have found.
I do not have a partnership with any of these organizations and receive no financial benefit from recommending them. Please note that company policies and pricing structures change and I am in no way connected to these organizations other than as a user.