Hi, I'm Janna — a marketing professor who loves teaching, research, and all things digital marketing."
Hiking in Zion National Park
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I'm an Associate Professor of Marketing at James Madison University. This site is where I share teaching resources for digital marketing education, along with a list of my publications, most of which focus on social media and retailing. My current research explores AI anxiety among students and how consumers use AI tools on e-commerce sites.
On my blog, I write about trends and ideas in digital marketing — I'd love to hear your thoughts, so feel free to leave a comment or share your own tips for teaching in this fast-changing field. I'm also excited to share that my textbook, Social Media Marketing: A Strategic Approach, 3rd edition, co-authored with Zahay, Roberts, Barker, and Barker, published in January 2022, is getting a revision for a 4th edition. |
As educators preparing students for industry jobs, many of us recognize the value of experiential learning. Class projects, competitions, and industry certifications give students hands-on experience that goes beyond what exams alone can offer. Below is a list of resources educators can use to bring experiential learning into their digital marketing curriculum. To see how I incorporate these into my own classroom, visit Teaching.
Know of a great resource that isn't listed here? I'd love to hear about it — contact me and I'll consider adding it for other instructors to use. Note that I have no financial partnership with any of the organizations listed and receive no benefit from recommending them. Company policies and pricing can change over time, and I'm connected to these resources only as a user, not as a partner or representative.
Know of a great resource that isn't listed here? I'd love to hear about it — contact me and I'll consider adding it for other instructors to use. Note that I have no financial partnership with any of the organizations listed and receive no benefit from recommending them. Company policies and pricing can change over time, and I'm connected to these resources only as a user, not as a partner or representative.