My Teaching Philosophy
As an educator, I have a responsibility to prepare students to be marketing practitioners who engage in ethical business practices that create value for all stakeholders. In order to achieve this goal, I rely on a variety of methods. When applicable, I use experiential learning methods which include classroom exercises and homework assignments. Students soon discover that in my classroom, they will be active learners and that they are there to participate in exercises and discussions with their classmates. I believe that this helps to create a positive learning environment where all students add to the classroom value. I want my students to think that as an individual, he/she adds value to the classroom. I believe that this builds confidence and assists those who feel anxiety when speaking in front of others to feel more relaxed when it is time to give presentations.
Group projects are an excellent way for students to not only put into practice what is learned in the classroom, but to also learn to work with others. When possible, I find real-life projects for my students. This not only gives the students real-world experience, but also helps to build relationships in the local business community. Marketing students also benefit from learning about entrepreneurship, so when real-life projects are not available, students are directed to create a business plan for a “new” business that could be started in the future. Watch my videos to see how I implement this philosophy.
I have a list of some great industry resources and competitions that can be integrated into coursework. I have also uploaded my syllabus for Strategic Internet Marketing.
James Madison University
JMU Internet Marketing Students Create a Social Media Plan for a The Green Hummingbird, a local business.