Marketing Edge is a nonprofit organization that provides resources for the education of marketing students. Each year, they sponsor the Collegiate Marketing Echo Challenge. A different corporate leader is the subject of the challenge with guidelines and educational resources provided. Student teams win cash prizes and the university of a winning team receives funds for a scholarship. The 2017-2018 Echo Challenge features Fossil Q watches. My students in IMC will be competing this year. Visit http://www.marketingedge.org/ for more information.
Effie Worldwide is an organization that recognizes excellence in advertising. In addition to being one of the preeminent organizations that awards agencies for their outstanding work in marketing communications, Effie sponsors a collegiate challenge each year. For information on the Collegiate Challenge, visit them at www.effie.org/collegiate-effie.